ALBUQUERQUE SBDC AT CNM

MARKETING A BUSINESS

• Basic Elements of a Marketing Plan - Each marketing plan is unique and you should tailor yours to meet your needs. These are some basic elements that need to be included. The SBDC also offers a workshop on Preparing a Marketing Plan.

  • Sample Marketing Plans - Palo Alto software has this useful site of sample marketing plans and marketing tips.

• The Marketing Mix - SBA's Online Women's Business Center helps explain the four P's of marketing:

• Product
• Price
• Place
• Promotion

• Market Research - Here are some valuable sites to assist you with your general market research.

• US Census Bureau
• ASBDC Business Library
• SBDCNet
• UNM's Bureau of Business & Economic Research

• Industry Research - It is very important to understand the trends and conditions of your industry. Here are some links to get you started:
  • Hoover's Industry Directory
  • National Restaurant Association

• Marketing Mall - Provided by SBA's Online Women's Business Center. This is your one stop for information on a wide variety of marketing, public relations and advertising topics.

The documents above are provided in Adobe® Acrobat™ (PDF) format. The Acrobat Reader, which is available free from Adobe®, is required to view and print PDF files.